Which Wicked Merch is the Shiz?

After watching Wicked: The Movie, we couldn’t resist diving into the world of merchandise inspired by the film. From clothing and accessories to collectibles, there’s already plenty for fans to explore.

The movie has inspired a notable number of brand collaborations, including H&M, Liberty, Lego, Claire's Accessories, The Noble Collection, R.E.M Beauty, Crocs, Cambridge Satchel and Primark. Here’s a closer look at what we found—and what might be worth adding to your collection.

Lush

Easily one of our favourite collaborations, though we did find the body sprays to cost more than we were willing to spend, at £40 for 200ml. We picked up a few items from this collection as Christmas gifts, but we did buy a small bottle of the shower gel (£8.50) for ourselves.

The range includes bath bombs, bubble bars, soaps, shower gel, body sprays and a massage bar. Prices start at £6.

Claire's Accessories

Head to Claire's if you fancy nabbing yourself some Wicked-themed stationery and jewellery. You can choose from a range that includes drink bottles, necklaces and bracelets, pin badges, pens and notebooks. We really liked the green organiser but already own too many notebooks to justify purchasing another. We did buy the multi-charm keyring, as it featured both Elphaba and Glinda, as well as the Wicked logo.

Lego

If you're a fan of the popular construction toy that is Lego, then the selection of Wicked sets might be worth adding to your Christmas list.

The designs bring iconic locations and scenes to life in minifigure scale, including the Emerald City (£89.99), and the dorm shared by Elphaba and Glinda (£59.99). There is also a set featuring Glinda's arrival at Shiz University (£24.99), and a set featuring buildable Elphaba and Glinda figures (£49.99).

I'd personally like to see the Elphaba and Glinda minidolls as keyrings. The Lego keyrings are highly collectible, and also make a nice piece of memorabilia without the higher price point of the sets. Although we can officially reveal that we managed, via the Vinted app, to get our hands on a Lego Wicked exclusive.

A limited edition Lego Wicked polybag was available exclusively from Vue cinemas during a special early screening of the film on November 23rd. Those in attendance simply had to be dressed in green or pink in order to receive this neat exclusive, which features a lovely printed tile.

We were scrolling through Vinted conducting research for this article when we started to see listings for the polybag. Prices listed vary, from £15 to £35 in some cases. We purchased ours for £17, which was the cheapest at the time of purchase.

Build-a-Bear

This is one of the collaborations we love but can't purchase due to display and storage constraints. Unless, of course, it’s gifted to us—because then we couldn't possibly say no.

Soft, cuddly, and most importantly, green, this bear can be dressed in an outfit that matches its on-screen character. There are also two bear-sized t-shirts available. One is black with the 'Wicked' logo, and the other is green with 'Defy Gravity'—perfect for dressing your bear in true Wicked style!

The Noble Collection

In October 2024 The Noble Collection launched its first range of roleplay replicas, including Glinda's wand, Bubble Crown, and training wand, as well as Elphaba's hat, and broom. They also introduced additional lines including keyrings, pins, and plushes. On their website, they state they are working on more collectibles and prop replicas moving into 2025.

The plush options include Chistery the flying monkey, and the lion cub (who will later be known as the Cowardly Lion).

Cambridge Satchel

Cambridge Satchel's pink Binocular Bag is the same style as is worn by Glinda herself in the movie. The collaboration features reimagined classic styles, with new shades and finishes. We took a look at the collection in the flesh at Liberty.

Primark

Wicked x Primark = tote bags, t-shirts, pyjamas, and all sorts of Wicked accessories to satisfy your inner witch. The collection was a little slim when we popped into Primark, but we did manage to get our hands on an oversized black tee which features a graphic of Elphaba and Glinda as well as the Wicked logo in gold.

We probably would have purchased a tote bag, but we found another option for a Wicked tote. Keep reading to find out more.

Liberty of London

Liberty has crafted limited edition fabrics inspired by the musical. These were designed in-house at Liberty's design studio, and combine the magic of Oz with the luxury of Liberty. The prints appear in the form of two tote bags, exclusively available in-store (priced at £20).

When we visited Liberty for their Wicked display, they had sold out of the design associated with Elphaba, but we were able to secure the tote with the design associated with Glinda (turns out we actually like that design more).

Liberty does hold a little secret here though. I mentioned in my previous article that I sensed a merchandise opportunity with the coin the Wizard produces for Elphaba, and Liberty have indeed produced a limited edition coin.

We did purchase one, and though it isn't very heavy, it is indeed a nice piece of memorabilia. I had been hoping for Wicked merchandise that really tapped into the designs from the film, as well as featuring the iconic Oz logo so it's nice to see that Liberty have acknowledged that.

The coin is also unique in the sense that it hasn't been hugely advertised. We've read a fair few merch reviews and watched merch hauls on YouTube (all research for this article), but not once has this coin popped up. In fact, we only came across the coin because we were in Liberty, buying the tote bag.

Hunting for More Merch?

There are countless brands that Wicked has collaborated with, and we've only touched on some of the merch available. Below is a list of some of the other brands we've come across that have teamed up with Wicked, to bring even more magic to fans.

Crocs

Dr Pawpaw

Monopoly

Robinsons

H&M

R.E.M Beauty

Crocs

Cambridge Satchel

Asda

Tesco

M&S

Butterkist

Next

Funko